THE PARENT STRUCTURE
The structure
behind the work.
Wilcots Group gives a connected portfolio one home while allowing each company to keep its own purpose, audience and voice.
An institution
built from practice.
The public story began with We Winnin: a phrase, a community and a belief in collective progress. The work expanded into fashion, creative services and other distinct disciplines. Wilcots Group is the parent structure that brings that work into focus.
Founded by Nehemiah Wilcots in Los Angeles, the Group coordinates long-term direction and relationships across its companies. The companies remain responsible for their own work, audiences and commitments.
Clarity creates
room to build.
Ownership
Long-term direction stays connected to the founder's original purpose.
Distinct identity
Each company serves a defined audience and keeps its own standards.
Proof through work
Finished products, projects and experiences carry the story further than claims.
Respect for culture
Culture is created, documented and credited through the people behind it.
Many roles.
One direction.
Explore the businesses that bring the Group into the world through product, creative development, talent, editorial work and community.
EXPLORE OUR COMPANIES