05 / WILCOTS GROUP PORTFOLIOINDEPENDENT MEDIA

FIRST STORY LIVE

THE NEW STANDARD

Document what matters.

An editorial platform for fashion, music, people, places and culture.

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THE ROLEINDEPENDENT MEDIA

The media arm of a wider cultural world.

The New Standard documents people and work worth knowing. Its first phase is a focused editorial platform rooted in Los Angeles, the existing network and real cultural access. Stories, interviews, events and discovery lead; commerce can follow only where it serves the editorial point of view.

READ THE NEW STANDARD
AT A GLANCEFIRST STORY LIVE

What this
work holds.

  1. Stories and interviews
  2. Fashion, music and culture
  3. Independent discovery
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